State of Digital in Kenya
19.3%
of Kenyans are on social media.
The 19.3% accounts for 10.55M people.
TikTok's popularity continues to rise in Kenya - The platform is changing the game beyond just content and will soon influence both commerce and search in 2023.
According to 2022 data, The smart home device market in Kenya is estimated to be valued at $40Million and growing.
Smart home devices include:
-Smart Appliances: TVs, Speakers etc
-Smart Home connectivity devices. (Google Home etc)
-Smart Home Security devices
93.3%
of consumers now use social media to discover new products and brands.
32.7%
The percentage of total Kenya's internet users.
The 32.7% accounts for an estimated 17.86M Kenyans, meaning roughly 7M Kenyans are not active on social media.
As Kenya's population embraces a more health-conscious lifestyle, the adoption of digital fitness devices such as wearables and other tracking devices is increasing.
$20M
The amount, the music streaming market in Kenya is projected to reach in 2023.
For digital brands, this presents a unique chance to connect with consumers through ads on streaming platforms.
12.4%
Internet users in Kenya own digital assets like cryptocurrency and stablecoins in 2023.
