Urban League, a community-based organization, is dedicated to empowering individuals across various sectors like health, education, jobs, and housing. Their team launched a social media campaigns to make their online presence more relatable.

By sharing authentic stories of real people positively impacted by Urban League's initiatives, they aimed to foster a sense of connection and belonging within the community. This approach increased engagement and enrolment while cultivating trust and rapport with Urban League's audience, leading to more meaningful interactions and relationships.