Urban League
Sector: Insurance
Urban League educates uninsured Floridians about affordable health insurance plans available through the Marketplace via public awareness campaigns in multiple counties, pushing them to contact Urban League Navigators for assistance.
Challenge
Urban League has faced challenges in promoting the opportunities of the health insurance marketplace to people in underserved communities and low-income individuals. The Urban League aims to overcome the barriers of limited resources and educate people about the benefits of health plans and guide them through enrollment.
Solution
BILLP created an educational campaign that aimed to increase sign-ups for enrollment during pre-enrollment, enrollment and special enrollment periods. We developed social media campaigns and used targeted advertising to reach our target audience.
Our team also created engaging and informative visuals to educate and encourage individuals to sign up for health plans with Urban League.