Vicki D
Sector: Personal Brand
Vicki D is a personal brand that focuses on helping individuals achieve their most authentic and fulfilling lives. The brand’s mission is to guide people towards self-discovery and empower them with the necessary tools to create a life that aligns with their true values.
Challenge
Vicki D was looking to increase reach and engage with her target audience through various platforms on social media. The challenge was to develop a content strategy that drives engagement and effectively communicates the brand’s mission.
Insights
After conducting research on Vicki D’s target audience, our team found that the audience prefers short-form video content that offers value and is visually appealing.
To engage with this audience, our focus was conducting brand-building exercises on social media platforms such as YouTube, TikTok and Instagram using short-form video content. Additionally, the audience expects a website that effectively communicates the value of Vicki D’s brand and offerings.
Solution
To address the challenge, BILLP developed a content strategy focused on short-form videos that could be distributed across YouTube, TikTok and Instagram. The videos featured tips, advice and guidance on topics related to mindfulness, wellness and the mind-body-spirit connection.
We simplified the website design to provide a better understanding of the brand, while also offering a more personalized experience for visitors.
Results
Our content strategy led to a significant increase in the brand's reach and engagement across social media platforms. The videos received high engagement rates, and the brand gained new followers, subscribers and fans.
Our approach helped Vicki to effectively communicate her mission and message and to establish a strong presence in the personal development space.